Archive for author: bidsopt

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Bidsopt DSP Integrates with Kochava Collective to Improve Audience Targeting and Identity Resolution for Advertisers

Singapore & Sandpoint, Idaho – March 10, 2021 – Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, t...

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Bidsopt Lauded for Exemplary Client-Service Communication!

Every business, from McDonalds to your local bakery, relies on its marketing to help fuel steady, predictable flow of customers. But if the flow of leads dries up, so does business growth. As such bein ...

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Microbidding in RTB

With Digital media taking over it’s presence in the field of advertising, almost all the advertisers are fighting not just to create an awareness of their brand but also working tirelessly to get the right kind...

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Behavioural​ Targeting

Behavioral targeting is used for increasing the effectiveness of the campaign. It is mainly used by online advertisers and publishers. Things like cookies, caches...

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The Accidental Plagiarism in Marketing

“Plagiarism – stealing, wrongful appropriation and publication of another author’s ideas, or expressions” and the representation of them as one’s own origina...

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What is PMP?

SPMP deal stands for “Private marketplace” deal. It is usually a deal made for direct buying of programmatic inventory between a publisher and an advertiser or...

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GDPR – Its impact..!

What is GDPR? GDPR is an iteration of the existing data protection law defined and enforced by the European Union (EU) in effective on May 25, 2018. The core objective is to ensure safeguard of residents pri...

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Difference between DSP and SSP

DSP(Demand Side Platform) Basically DSP manages the ad exchange and data exchange accounts by allowing the buyers to buy the inventory through the same platform based on Display,video, mobile an...

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What is Device Fingerprinting​ ?

Device fingerprinting is a technique to tackle the fraudulent activities done on mobile or computer devices or on that matter any device connected to an internet connection.It plays a great role in detecting fr...

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Ad fraud and the impacts

Basically, ad fraud this the term used to call a methodology which is burning advertiser’s budget without giving any real return’s on the investment and on other hand which will be generating revenu...

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Video advertising landscape for 2020 – 2023

Why Video over Display unit A video conveys more information in a short time thus video content is more engaging compared to the text. This format plays a vital role in sharing information and educating the ...

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Types of Data in Digital Marketing

Data is very important for all the marketing activities today in Digital world. The kind of data used depends on the objectives of the campaign and the end goal of the marketer. There are 3 kinds of data 1st Pa...

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Mobile Marketing in China

Digital marketing in China continues to have tremendous growth which is focused mainly on Mobile. Approximately, 81% of advertisers seem to increase their spend on mobile whereas only 11% will increas...

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Two Incipient Tech in the programmatic supply chain build more transparency and Trust

On April 11, 2019, The IAB Technology Laboratory has implemented two fresh technical requirements for public comment directed at enhancing confidence in the digital advertising supply chain, partic...

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Blended In-Game Advertising aka “Advergaming”

Let me put this straight for starters, the conventional In-App or Game advertising has an ad slot of different sizes in which ad banner would be shown. Mostly these ad slots would be static and in a blind spot ...

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Best Practices for Retargeting

There are lots of people doing shopping over online, most them are window-shoppers. We need to convert the window-shoppers to buyers. Retargeting helps to turn th ...

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Affiliate Evolution in Digital Advertising

“Plagiarism – stealing, wrongful appropriation and publication of another author’s ideas, or expressions” and the representation of them as one’s own original work”. But d...

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Bidsopt is attending Dmexco 2019

Bidsopt team is heading to Dmexco. Let’s talk about our innovative solutions for advertisers and publishers. Book a meeting with our team members in advance https://calendly.com/manimaran/dmexco

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‘Bidsopt’ partners with ‘adsquare’ to expand its platform targeting capabilities

Bidsopt has today announced its partnership with adsquare, to create a comprehensive suite of in-app audience targeting solutions for brand and performance advertisers across the globe. This partnership gives e...

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Tips to help choose the best Supply-Side Platform

Supply-side platforms are also called yield optimisation platforms. It is used by digital publishers to manage the sale and execution of their advertising supply and finally, get the maximum price...

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The Growth of Artificial intelligence in Programmatic Advertising

Artificial intelligence can be applied in almost every industry to modernise processes. It is for marketing enables automation, optimisation, and measuring the repetitive marketing activities, saving time tme for...

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What is Supply Path Optimization? Why is it important for DSPs and SSPs?

The publisher has implemented header bidding for increasing bid; it permits an aggressive SSP to alter outcomes for both the publisher and the advertiser significantly. Header bidding is a more domestic and imp...

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What is Rich Media Ads? Why is it important in advertising?

Rich media mobile advertising units have more value than conventional banners. Customer engagement with Rich media ads can always control regardless of exposure or interaction. Publishers can profit from Rich m...

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Why is Video advertising important for your marketing?

Video advertising is becoming more and more reasonable and prevalent. It helps you in reaching out to millions of people within a short time, and without spending too many of your marketing dollars. Your video ...

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Why do you need to know about Native Advertising formats?

Today, mobiles are practically a necessity in daily life. Marketers realise the benefits of mobile advertising to help keep the campaigns relevant to the target audience. For a few years, it seemed that “Mobile...

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How to increase quality traffic with Mobile DSP?

Today, mobiles are practically a necessity in daily life. Marketers realise the benefits of mobile advertising to help keep the campaigns relevant to the target audience. For a few years, it seemed that “Mobile...

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What is Deal id in programmatic advertising?

Deal ID means for the deal identifier. It is an important part of programmatic advertising buying because it is used to match buyers and sellers exclusively. It enables buyers to identify inventory meeting spec...

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Why are Private Marketplace Deals attractive?

Online advertising is a marketing strategy, it obtains website traffic and delivers marketing communications to the right customers. Online advertising is geared toward defining markets through unique and usefu...

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What is Ads.txt and Why is ads.txt important to buyers and sellers?

In this world, so many brands, publishers, industry, and agencies become part of the programmatic advertising’s transparency, so that for Increase transparency in the programmatic advertising eco...

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How to select correct Demand side platform for your advertising requirements?

It can be a challenge to figure out which platform best chances are advertising needs. In programmatic advertising, demand-side platforms are planned to allow advertisers to bid for display inventory across mul...

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Highly-effective ways to promote your brand online

Every business is different. Make sure you consider both your customers and your business. Find out what Highly-Effective Ways your audience uses most, and think about which ways are the best fit for...

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Mobile native advertising movements in 2018

Right now, it looks like native mobile advertising is taking the lead. The focus will shift to a mobile-first perspective. What’s even more interesting is that 80% of income comes from mobile ads. It expected t...

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5 Things you need to know now about Programmatic Buying

Programmatic media buying, marketing, and advertising is the process purchase and sale of advertising space in real time. Through this process, software is used to systematise the buying, placement...

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Programmatic TV Advertising

Television advertising is a large business.TV ad spending in the U.S. is projected to reach almost billion of dollar per year by 2018. Usually, many of these billions are spent during upfronts that time of year...

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Mobile Advertising Trends for 2018

The whole thing you need to know about mobile advertising. Look our most recent trends in mobile advertising including banner ads, native ads, video ads, retargeting and remarketing. Mobile advertising...

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What is Header Bidding?

Header bidding is a much domestic and improved tech combination between Publisher, tech companies, and revenue partners. Header bidding is a progressive programmatic technique. It is also known as...

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A Guide to Mobile Advertising

The greatest innovative uses of mobile advertising are involved mobile users through rewarding experiences and interactive displays, signifying the importance in attracting consumers on their terms. The marketi...

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Bidsopt Launches Mobile Video Capabilities to Its Mobile DSP.

SINGAPORE, SINGAPORE, August 4, 2016 – Bidsopt, a mobile advertising platform recently launched its Mobile Video Ad Platform; In addition to the existing conventional banner Ads, Native Ads and Rich Media Ads c...

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Top 5 Trends for Mobile Advertising in 2016

As the year comes to a close, here are five top trends in mobile advertising for 2016 1) Video Ads Video ads are one of the most emerging and powerful engagement tools. Advertisers are looking for new ways to l...

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Bidsopt launches Mobile DSP for Native and Rich Media Ads

Chennai, India – 27-11-2015: Bidsopt, a mobile advertising platform recently launched its proprietary Mobile DSP (Demand Side Platform). In addition to the conventional banner Ads, the Bidsopt platform is equip...

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