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A Guide to Mobile Advertising

The greatest innovative uses of mobile advertising are involved mobile users through rewarding experiences and interactive displays, signifying the importance in attracting consumers on their terms. The marketing industry has learned to tap into mobile for new forms of exciting campaigns which entice consumers to engage rather than interrupting their experiences.

Many brands and businesses expect the use of mobile advertising will increase their sales. As an ad agency, your clients may have the tactical marketing plan, but you need to help them envision how mobile would fit into those plans. Bidsopt is a leading Mobile DSP for Banner, Native, Rich Media and Video campaigns. Proper planning is crucial to creating a successful mobile ad campaign. It delivers better results and creates happy customers. Bidsopt is one of the best video Advertising Agency, our unique selling point is the reach of our inventory coupled with our platform efficiency, avoiding smallest inefficiencies which can waste a lot of time running campaigns. We offer best in class support for advertisers starting from setting up offers to technical support 24/7.

Here are several mobile ad campaigns that stand out for us

We need to follow below steps:

  1. We need to do Some Background Planning for your Mobile Ad Campaign
  2. Develop Your Campaign Approach
  3. Develop Content and Production
  4. Execute Your Campaign

When you start any ad campaign, you should begin by asking the following questions:

1.What are the objectives of this campaign?

You have a clear goal for your mobile campaign. There are a variety of marketing reasons your client wants to run an ad campaign.

  • To raise awareness
  • To establish branding
  • To drive web traffic to the site or landing page
  • To drive visitation to your store

2.Who is your target audience?

Your target audience dictates the success of your mobile ad campaign. You need to have a clear understanding of who they are, what they need or like, and how they view your ad. With this, you can deliver the right message at the right time in the right location. Consumers have come to expect a certain amount of contextual relevance from ads

Identify target audience immediately after you define your campaign objectives.

It helps to ensure that you tailor all elements of the ad strategy specifically to this audience, enabling you to communicate meaningfully with these customers.

3. What is your statement approach for the mobile ad campaign?

that you have a clear objective and target audience, you can start planning your campaign strategy

Types of Communication for Your Ads

3.1 Video or Animation

  • Communicate your message to attract your target audience through a short video or interesting animation.
  • This method allows you to send a captivating message or build a real connection with your target audience through user experience.

3.2 Product or Service Promotion

  • This method works greatest using a pull-based campaign to convert potential buyers into actual sales more effectively because it expects consumers to act on the message immediately.
  • Implementing it in a push-based campaign means you will just be sending out to clients and hope they respond by purchasing your product/services.

3.3 Public Service Communication

  • Informs and educates your target audience instead of pitching.
  • This method is used to develop an emotional connection with your target audience.

4.How long will the campaign run?

Once you have detailed strategies for your mobile ad campaign, the next step is to decide how long it will run.

5.What platform or device will you be using?

With the campaign strategy and execution planned. You will also need to consider the platform or device you want to run the ads. As mentioned above, people are living on multiple screens today. So, try to go for multiple screens desktop, tablets, and mobile to get the best results. It also helps to increase your brand recalls.

6.What are your budget and schedule?

Now that the preliminary planning phase is complete, it’s time to look at the numbers and scheduling. Ask these questions to help you determine the budget you’ll need to produce your mobile ad campaign, and how to schedule it:

  • When do you need the campaign ready to start?
  • How much money do you intend to spend on mobile media?
  • How much do you plan to spend on rich media creatives?
  • How many impressions are you planning to achieve?

7.What will you measure?

Next, you need to determine your measurement metrics. Build clear objectives and key performance indicators into your campaign from the start. If you design your mobile ad correctly, it is very easy to measure.

Mobile rich media ads can give you extra impressions and clicks. Furthermore, the touchscreen nature of mobile devices can inflate click-through rate (CTR) results as it may include up to 40% accidental clicks or taps.

Mobile rich media ads can give you extra impressions and clicks. Furthermore, the touchscreen nature of mobile devices can inflate click-through rate (CTR) results as it may include up to 40% accidental clicks or taps.

8.How will you design your mobile ad?

Now, we’ve reached one of the most critical parts of your planning phase. Designing and developing a creative that aligns with your campaign objective is critical to achieving the results you want.

Here are some best practices to follow.

  • Use high-resolution graphics to detention the attention of mobile consumers and drive impressions for more clicks. This will lead to higher secondary actions and increase your chances to achieve your campaign goals. This is crucial especially for interstitial and rich media banners.
  • Create clear and compelling content to capture mobile audiences’ attention. Mobile screens are small, unlike its counterpart, desktop. Simple and clean content helps the user to focus on the important elements.
  • Use clear and compelling call-to-action (CTA), such as “Tap to view”. Do high contrast and larger button so the visibility is greater for more engagement.
  • Optimize your landing page specifically for the campaign. Landing pages with clear calls to action are critical in driving conversions. Integrate tracking into landing pages to measure consumer secondary actions.
  • Minimise touchpoints on the consumer’s journey to purchase. Ideally, apply less than 3 touch events that end with user purchase or payment.
  • users (be it positive or negative). It is even higher if the reviews are positive feedback.
  • Increase your campaign relevancy by using location to find and build the right audience for your campaign (hyper-local targeting). Reach consumers based on multiple data points or by the type of content they consume, language, age, or gender

9. Which ad format will you use?

With a clear design and development plan, you will need to select an ad format that works best for your objective. There is no such thing as the best ad format but only best ad format for achieving specific results.

  • Standard banners / Rich Media Banners should be sharp, clean, and compelling to encourage mobile users to click. The design must have subtle eye-catching yet not too distracting content. Highlight key features or offerings with a clear, concise call to action. Avoid bright colors, too much text or mediocre graphics.
  • Rich media banners are interactive ads that drive higher engagement. Rich media ads come in various types and sizes, such as full-page interstitials, video, and expandable banners. They are customizable and can have multiple CTA.
  • Interstitials are full-screen ads that take over a mobile user’s screen. Size does matter when it comes to mobile ads. Hence, interstitial banners tend to drive more views and higher CTR.
  • Video Ads are banners or interstitials with video. Short videos that are less than 15 seconds can be exceedingly compelling to drive engagements. The video should include enticing screen grab in the beginning and clear CTA at the end.
  • Native ads match the form and function of the platform on which it appears by mimicking the content space around them. Users treat the ads as a new content in their information flow, thus driving higher user engagement and CTR.

10. What’s your production strategy?

We’ve reached the end of your planning stage. It’s almost time to execute your production. However, the last and most crucial step is how will you execute your plan. There are a few things to consider.

11. Test Your Ad

Recall to fully test your mobile ad campaign earlier running it at full force. Here are a few things to look out for when you test the ad.

  • Are all your rich media elements rendered and displayed properly?
  • Have you run a quality check on the graphics and content?
  • Are all the events tracked correctly and are capturing data?
  • Are the planned features and links working as expected?
  • Have you run a cycle of user experience check?
  • How long does it take for each element to load or the video to play?
  • Did you test the ad in a real environment instead of test app?

12. Measure and Optimize Your Next Campaign

With the dimensions you have collected, you can know the success of the mobile ad campaign you have thoughtfully planned.

With the collected the data, you can also use it for your next campaign. You can build and optimize your next ad for the same target audience, or perform retargeting on a specific group of the target audience based on their secondary actions.

With the collected the data, you can also use it for your next campaign. You can build and optimize your next ad for the same target audience, or perform retargeting on a specific group of the target audience based on their secondary actions.