Ads.txt – Authorised Digital Sellers

While ads.txt revolves around advertising, the ads part is actually an acronym that stands for Authorized Digital Sellers. Ads.txt is an initiative by the Interactive Advertising Bureau IAB to enable publishers to take control over who can sell their ad inventory. Simply put It is an IAB-approved text file that aims to prevent unauthorized inventory sales to promote

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The Growth of Artificial intelligence in Programmatic Advertising

Artificial intelligence can be applied in almost every industry to modernise processes. It is for marketing enables automation, optimisation, and measuring the repetitive marketing activities, saving time for more strategic, creative work. The progress of AI algorithms must be at the important of any advertising company that needs to deliver the greatest solutions for publishers,

What is Supply Path Optimization? Why is it important for DSPs and SSPs?

The publisher has implemented header bidding for increasing bid; it permits an aggressive SSP to alter outcomes for both the publisher and the advertiser significantly. Header bidding is a more domestic and improved tech combination between Publisher and advertiser. It is a progressive programmatic technique. It is also called as pre-bidding wherein publishers offer inventory

What is Deal id in programmatic advertising?

Deal ID means for the deal identifier. It is an important part of programmatic advertising buying because it is used to match buyers and sellers exclusively. It enables buyers to identify inventory meeting specific requirements easily. Deal IDs are also the technical device that enables private marketplaces and preferred deals. Programmatic advertising delivers four things

Why are Private Marketplace Deals attractive?

Online advertising is a marketing strategy, it obtains website traffic and delivers marketing communications to the right customers. Online advertising is geared toward defining markets through unique and useful applications. These ads can be viewed by millions of people while being displayed all day and night. Mobile advertising is still growing; many media buyers still