What is Ads.txt and Why is ads.txt important to buyers and sellers?

In this world, so many brands, publishers, industry, and agencies become part of the programmatic advertising’s transparency, so that for Increase transparency in the programmatic advertising ecosystem, Interactive Advertising Bureau has come up with a great strategy, i.e. ads.txt. The Interactive Advertising Bureau Tech Lab introduced ads.txt as a tool that can help ad buyers

How to select correct Demand side platform for your advertising requirements?

It can be a challenge to figure out which platform best chances are advertising needs. In programmatic advertising, demand-side platforms are planned to allow advertisers to bid for display inventory across multiple exchanges to operate real-time bidding display campaigns. Selecting the perfect platform for advertisement requires a lot of preceding research and efforts. Some of

Programmatic TV Advertising

Television advertising is a large business.TV ad spending in the U.S. is projected to reach almost billion of dollar per year by 2018. Usually, many of these billions are spent during upfronts that time of year when traditional TV networks and, increasingly, digital media companies gather to present their fall lineups and field marketers for

Mobile Advertising Trends for 2018

The whole thing you need to know about mobile advertising. Look our most recent trends in mobile advertising including banner ads, native ads, video ads, retargeting and remarketing. Mobile advertising was usually seen as a technique for increasing brand awareness, rather than for generating sales and a direct ROI, but more and more marketers are

What is Header Bidding?

Header bidding is a much domestic and improved tech combination between Publisher, tech companies, and revenue partners. Header bidding is a progressive programmatic technique. It is also known as pre-bidding wherein publishers offer inventory to several ad exchanges instantaneously before making demands to their ad servers. The idea is that by approving several demand sources

A Guide to Mobile Advertising

The greatest innovative uses of mobile advertising are involved mobile users through rewarding experiences and interactive displays, signifying the importance in attracting consumers on their terms. The marketing industry has learned to tap into mobile for new forms of exciting campaigns which entice consumers to engage rather than interrupting their experiences. Many brands and businesses