Video advertising is becoming more and more reasonable and prevalent. It helps you in reaching out to millions of people within a short time, and without spending too many of your marketing dollars. Your video can also go viral and gain millions of views within days, it gives more satisfying relationships between your brand and its audience, advertisement with video is the biggest advantage to the marketers, it can be used to drive traffic to your site and build brand awareness.
Are you searching for effective ways to rapidly expand your marketing? and sell more than what you are currently selling, then you should include video Ads to your marketing.
Here are a few of the reasons why Video advertising is Important for Your marketing in 2018 and the years to come.
1. Lead generation and conversion
The video was only used for engagement & brand awareness, but now things have changed. You can use a Video to generate leads also. For lead generation advertisers who are targeting more traditional consumers, video ads can inject some excitement into the creative, engaging more users.
2. Rises the time that a person spends on a web page
Video advertising can make a huge impact on your brand awareness. You will see higher click-through rates and conversions, too. As an online ad format, the video is now more popular than search, more popular than email marketing, more popular than blogs.
3. Improve Your Mobile Marketing
Mobile continues to grow as the main method of retrieving information online. With recovering technology and increased bandwidth, the video is now fit for mobile marketing. The video content on a mobile device is normally viewed full screen so you can know that your audience is getting the full experience. If being viewed on a desktop, your video can still be active because even if users aren’t completely tuned in visually, the audio component can still deliver your message.
4. A video carries huge amounts of information in a small time
The space accessible on smartphone screens may be small compared to Television, but the effectiveness of mobile video content and advertising is set to reach new heights in the year ahead. The mobile video is also rising to take a central role in influencing and enhancing the purchasing process. That’s why mobile video ad spending is growing faster than any other digital advertising format.
5. Improved visibility
An increased amount of video content has been one of the most noticeable online trends of recent times. Video now accounts for more than 70 percent of all online traffic, and that number is expected to rise to 90 percent over the next five years.
6. Huge reach
The upcoming of internet marketing is mobile, and video is one of the informal forms of content for users to consume via their mobile devices. In fact, there are an estimated one billion mobile video views per day. The most popular videos online tend to be short, and for good reasons. Videos are easier for viewers to watch they don’t demand a large time commitment and can convey far more information in less time than other forms.
7. Increased engagement
The mobile video doesn’t just command your attention. It’s also emerging as the best way to explore products and offers before making a purchase. Increase Engagement through High Impact Video Advertising. Capture the attention of your target audience through high-impact video advertising. Spread your target audience through in-banner video advertising.
8. Video can increase the brand visibility
A video can give you good brand visibility, most of the clients do some exploration online before they buy anything from a brand. Either they search on the internet. Increasing your brand visibility is very important because it creates a positive ripple effect on your business. The way you present your brand should be so strong that people are able to tell when content, including videos.