News

Bidsopt Launches Mobile Video Capabilities to Its Mobile DSP.

SINGAPORE, SINGAPORE, August 4, 2016 – Bidsopt, a mobile advertising platform recently launched its Mobile Video Ad Platform; In addition to the existing conventional banner Ads, Native Ads and Rich Media Ads capabilities which promise high level user engagements. This is in line with the start-up’sconstant endeavor to enable advertisers to maximize ROI through advanced technological […]

The Video Ad feature in Bidsopt DSP is the industry’s leading scalable solution for advertisers. This feature in addition to the standard banner, rich media and native ads will allow Bidsopt’s affiliated advertisers to take advantage of video inventory across various exchanges. Bidsopt is connected with all major RTB exchanges and several direct video traffic sources across the globe.

Prior to video launch, Bidsopt’s focus was primarily on mobile banner, rich media and native ads. However, Bidsoptnow have a bundled offering for advertisers bringing them access to both native and video supply partners. In turn, hundreds of direct publishers, SSPs and Exchanges will now have access to mobile video ad demand programmatically through Bidsopt

The research firm eMarketer forecasts that the Mobile video ad spend more than doubled in 2014, making it the fastest growing sector in the digital advertising space. By 2018, eMarketer projects that mobile video will account for half of all online video ad spend. Bidsopt is well positioned to be part of this growth forecast and moreover is well equipped to aid its advertisers to drive this growth.

About Bidsopt:

Bidsopt is a Mobile Advertising platform found in the year 2014 and offices in Singapore and India. The team has rich experience and technical expertise in building and managing campaigns, engaging with advertisers and constantly exceeding their expectations. The company provides 24/7 support to its clients and currently has its presence in Chennai ,Bangalore and Singapore . For more information, visit

For new Business, contact Sales at sales@bidsopt.com or mail us at info@bidsopt.com for general queries.

Source: Bidsopt

Top 5 Trends for Mobile Advertising in 2016


As the year comes to a close, here are five top trends for mobile advertising for 2016

1) Video ads

Video ads are one of the most emerging and powerful engagement tools. Advertisers are looking for new ways to leverage it to boost results and gain advantage over the competitors. While both publishers and advertisers can use the modern ad formats on mobile platform, they can still grab the attention on a small screen by serving compelling video content to the target audience. Specific users at specific locations can be targeted at their appropriate and convenient time, which is the unique speciality of the Mobile Media.

The actual and potential Global Ad Spends statistics justify the hype created by it over the years. Nevertheless to mention, with its emotive and interactive style, it has surely reached audience of all ages across the globe and has been pretty successful in its high-engaging experiences

2)Programmatic Buying

Real-time Bidding (RTB) is a significant milestone in the Digital Advertising industry. It is a form of automated and programmatic buying of Ad inventory. Transition from managed traffic to RTB is a remarkable and essential shift in the industry. This dynamic interface helps advertisers to gather data at a very high frequency and achieve efficient scales in multi-folds.

RTB plays a vital role in helping the advertisers in this digital marketing space using a blend of machine-learning technologies and programmatic advertising, automated decision-making process targets specific audiences and demographics leads to high-quality leads for advertisers and there by increases the ROI.

3) In-app Promotion

In-app promotion is one of the great ways to advertise your products and services. Every day millions of apps are getting developed and it’s not easy to target right users unless, there is more focus on how deep-linking is performed in the apps.

So, why is it important to focus more on the performance of the Apps? Many users use apps in mobile to find solutions for their requirements. It is convenient, easy and fast to get the things done from the comfort of their homes. There are millions of Apps in the market which are being used round the clock. Advertisers and marketing agencies make use of this positioning advantage and do in-app promotion to target the right users.

4) Native Ads

Do you end up with an appealing Ad experience following your natural online activity? Welcome to the trending Native Mobile Ads!!!

Native Advertising provides the best solution for mobile monetization, with large screen and high-resolution mobile displays ads and supports the world’s biggest publishers with tangible results. Native ads are replacing the traditional display ads they emulate the look and feel of a publisher site or app. Native ads are most accepted by users because they help make people aware of a particular product or service without explicitly promoting them.

The Native Ad feature in Bidsopt DSP is the industry’s leading scalable solution for advertisers. This feature in addition to the standard Banner Ads will allow Bidsopt’s affiliated advertisers to take advantage of native inventory across various exchanges.

5) Re-targeting

Re-targeting, also known as behavioural re-marketing follows the preference of the customers and targets the audience who are already familiar with the brand or similar product. This simple cookie based technology follows the users who have not yet been converted. This technique has proved to be a powerful branding and conversion optimisation tool and needs to be part of one digital strategy to enhance the returns.

Bidsopt launches Mobile DSP for Native and Rich Media Ads



Chennai, India – 27-11-2015 : Bidsopt, a mobile advertising platform recently launched its proprietary Mobile DSP (Demand Side Platform). In addition to the conventional banner Ads, Bidsopt platform is equipped to serve Native Ads and Rich Media Ads which promise high level user engagements. This is in line with the start-up’s constant endeavour to enable advertisers to maximise ROI through advance technological tools, Real-Time Bidding capabilities, algorithm based advertisings through machine learning and superior optimisation techniques.

The Native Ad feature in Bidsopt DSP is the industry’s leading scalable solution for advertisers. This feature in addition to the standard Banner Ads will allow Bidsopt’s affiliated advertisers to take advantage of native inventory across various exchanges. Bidsopt is connected with all major RTB exchanges such as MoPub, Smaato, MobFox, Avocarrot, PubNative, PubMatic, AdsNative, Vserv, Axonix ,Somoaudience, Smartyads and several direct publishers

The company which already operates on both CPC/CPM basis bidding also provides utmost transparency on publishers where the campaigns are run. The platform facilitates all of this using a simple user interface (UI). The company offers both fully managed and self serve platform for its clients.

The research firm eMarketer forecasts that the Global Ad Spend on Mobile phones and Tablets will surpass $100 Billion in 2016. Moreover it is expected that the Mobile Ads will account for more than 50% of the Digital Ad market for the first time next year. Bidsopt is well positioned to be part of this growth forecast and moreover is well equipped to aid its advertisers to drive this growth.

About Bidsopt:

Bidsopt is a Mobile Advertising platform found in the year 2014 and headquartered in India. The team has rich experience and technical expertise in building and managing campaigns, engaging with advertisers and constantly exceeding their expectations. The company provides 24/7 support to its clients and currently has its presence in Chennai and Bangalore. For more information, visit www.bidsopt.com

For new Business, contact Sales at sales@bidsopt.com or mail us at info@bidsopt.com for general queries.

Bidsopt launches Mobile DSP for Native and Rich Media Ads



Chennai, India – 27-11-2015 : Bidsopt, a mobile advertising platform recently launched its proprietary Mobile DSP (Demand Side Platform). In addition to the conventional banner Ads, Bidsopt platform is equipped to serve Native Ads and Rich Media Ads which promise high level user engagements. This is in line with the start-up’s constant endeavour to enable advertisers […]

Publisher API Integration Guide

Ad Request
http://a.bidsopt.com/request/ad?cid=6&ip=129.67.145.168&ua=Mozilla/5.0%20(iPhone;%20CPU%20iPhone%20OS%208_3%20like%20Mac%20OS%20X)%20AppleWebKit/600.1.4%20(KHTML,%20like%20Gecko)%20Mobile/12F70&udid_key=web&udid_value=1226&no_of_ads=1&ad_size=320x50
where,
http://a.bidsopt.com/request/ad -- Base URL (domain name a.bidsopt.com may be changing based on publisher data-center location needs; we're located in USA East Course)

cid — Client Identifier details. Bidsopt publisher management team would be giving related details.
It will be an unique identifier.
ip — IPv4 Address of the user details to be sent. Using maxmind database for validation.
ua — User Agent of the user details to be sent in URL encoded format (Ref: http://www.w3schools.com/tags/ref_urlencode.asp).
Using wurfl device database for valiation.
size — Ad size required to show (ex: 320×50, 300×250 etc. WidthxHeight in pixels format; Native ads – 0x0;
Support all ad format sizes)
udid_key — Device identifier key details (ex: ida or ida_sha1 or ida_md5; Recommended Field)
udid_value — Device identifier value (Recommended Field)
Other fields — We’d support other user enrichment details like age, gender, and etc. Please work with Bidsopt
publisher development team to get more details.

Ad Response

We support JSON format to give the responses.

{ no_of_ads: 1, response_status: "success", uuid_key: "web", uuid_val: "1226", ads: [ { ad_id: 5, pos: 1, cost_metrics: "CPM", price:0.00166, creative_type: "banner", creative_id: 5, campaign_id: 6, adm: "<p><a href='http://clk.bidsopt.com/tracker/click?click_id=MzIkQk82JEJPMTI5LjY3LjE0NS4xNjgkQk9Nb3ppbGxhLzUuMCAoaVBob25lJEJPd2ViJEJPMTIyNg=='><img src='http://assets.bidsopt.com/creatives/10/34/34_300x250.png'/></a></p><img src='http://imp.bidsopt.com/tracker/impression?imp_id=bWFuYWdlZCRCTzEyOS42Ny4xNDUuMTY4JEtNNiRCTzMyJEJPNSRCTzIzJEJPMzQkQk8xNDQ0MjIxNzI5MDY4' width='1' height='1'/>" } ] }
where,

creative_type — will give creative type; It will be banner or native or js or iframe or html5 etc.
adm — will have the creative mark-up with click tracking url. Please use the same to render.
cost_metrics — Campaign cost metrics for reference.
price — Campaign price for reference.
ad_id, creative_id, campaign_id — Identifiers of Ad, Creative, and Campaign at Bidsopt

Native Ads Response
{ no_of_ads: 1, response_status: "success", uuid_key: "web", uuid_val: "1226", ads:[ { rating: "1", icon: "http://assets.bidsopt.com/creatives/10/38/38_0x0_icon.png", description: "Leading Demand Side Platform", main: "http://assets.bidsopt.com/creatives/10/38/38_0x0_main.png", creative_id: 38, creative: "NA", cta: "More",ad_id: 35, adm: "NA", imp_trackers: [ "http://imp.bidsopt.com/tracker/impression?imp_id=bWFuYWdlZCRCTzEyOS42Ny4xNDUuMTY4JEtNNiRCTzM1JEJPNSRCTzIzJEJPMzgkQk8xNDQ0MjIxNjkzOTU1" ], pos: 1, cost_metrics: "CPM", price: 0.001, creative_type: "native",action_item: "http://clk.bidsopt.com/tracker/click?click_id=MzUkQk82JEJPMTI5LjY3LjE0NS4xNjgkQk9Nb3ppbGxhLzUuMCAoaVBob25lJEJPd2ViJEJPMTIyNg==", headline: "Bidsopt DSP", campaign_id: 23 } ] }
where,

rating — App ratings to show
icon — icon image (will be 80×80 pixel size)
description — Details about the product or offer or mobile application
main — Main image (will be in 1200×627 pixel size)
cta — Click through Text to be shown
action_item — Click Link
headline — Title of the product or offer or mobile application
Use the impression trackers and action_item with 1×1 pixel to enable the impression and click tracking.

Example
<p><a href='http://clk.bidsopt.com/tracker/click?click_id=MzUkQk82JEJPMTI5LjY3LjE0NS4xNjgkQk9Nb3ppbGxhLzUuMCAoaVBob25lJEJPd2ViJEJPMTIyNg=='><img src='http://assets.bidsopt.com/creatives/10/38/38_0x0_main.png'/></a></p><img src='http://imp.bidsopt.com/tracker/impression?imp_id=bWFuYWdlZCRCTzEyOS42Ny4xNDUuMTY4JEtNNiRCTzM1JEJPNSRCTzIzJEJPMzgkQk8xNDQ0MjIxNjkzOTU1'width='1' height='1'/>
Tag response (example)
{ no_of_ads: 1, response_status: "success", uuid_key: "web", uuid_val: "1226", ads: [ { ad_id: 11, pos: 1, cost_metrics: "CPM", price: 0.0006,creative_type: "iframe", creative_id: 12, campaign_id: 9, creative: "<iframe src="http://srv1.partizanigames.com/tags/?tid=138&hash=u31uh4&width=320&height=50&media_id=$6&placement_id=6&pub_domain=6" width="320" height="50" border="0" scrolling="no" ></iframe><img src='http://imp.bidsopt.com/tracker/impression?imp_id=bWFuYWdlZCRCTzEyOS42Ny4xNDUuMTY4JEJPNiRCTzM0JEJPNSRCTzIzJEJPMzckQk8xNDQ0MjI3NTY2NjQ1' width='1' height='1'/>"" } ] }
where,

creative_type — Denoting the ad response as iframe tag

No Ads Response
{ no_of_ads: 0, response_status: "failure", uuid_key: "", uuid_val: "", ads: [ { ad_id: "NA", impression_id: "NA", pos: 1, cost_metrics:"NA", price: 0, creative_type:"NA", adm: "NA", error: "NO ADS TO DISPLAY", creative_id: "NA", campaign_id: "NA" } ] }
where,

response_status will be failure if no ads to display.
error will give the error message.

Any queries, please connect with Bidsopt Publisher Development Team. Thanks.

Top 5 Trends for Mobile Advertising in 2016


As the year comes to a close, here are five top trends for mobile advertising for 2016 1) Video ads Video ads are one of the most emerging and powerful engagement tools. Advertisers are looking for new ways to leverage it to boost results and gain advantage over the competitors. While both publishers and advertisers […]

Creative Policy

General Bidsopt Guidelines

  1. Only family-friendly creatives are allowed.
  2. Only click-tracking,Javascript creatives are allowed.
  3. Creatives are not allowed to auto-redirect to any web page or app stores without prior users’ interaction.
  4. Creatives are not allowed to auto-load any video content without prior users’ interaction.
  5. No user prompts should be observed with creatives or landing pages..
  6. No auto downloading of files should be observed with creatives or landing pages.
  7. No iFrames are allowed.
  8. No gambling ads allowed.
  9. Creatives must be related to content of landing page.
  10. No anti-virus ads allowed

1.) What is Real Time Bidding ?

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding whereas static auctions are groups of up to several thousand impressions. Overall, when compared to static auctions, RTB is more effective for both advertisers and publishers in terms of advertising inventory sold.

2.) What is Demand Side Platform?

demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. DSPs allows users to optimise based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA). DSPs creates a unique opportunity for advertisers to truly control and maximise the impact of their ads.