A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. DSPs allows users to optimise based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA). DSPs creates a unique opportunity for advertisers to truly control and maximise the impact of their ads.
ROI Optimised Results
The Bidsopt DSP provides extensive targeting across multiple RTB exchanges and direct publishers. Using machine learning predictive algorithms and Big Data analysis, Bidsopt DSP identifies and targets high quality mobile users your searching for, in real-time.
World wide Inventory
Gain programmatic access to leading mobile exchanges, including Mopub, Smaato, Axonix and Mobfox etc. Deliver highly target campaigns, to a broad audience with pinpoint accuracy, and engage them with the most relevant campaigns.
Choose your desired pricing model from options including CPM and CPC. There's no need to risk paying for unqualified impressions. Instead pay only for the high quality clicks your received. Our Bidder allows to bid on CPC while the bidder predict the CTR and Bids on CPM on the Exchanges
The Bidsopt DSP automatically optimizes your mobile campaigns based on multiple data points from historical analyses, real-time information, and predicted campaign outcomes.