What is Demand Side Platform?
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilising a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. DSPs allows users to optimise based on set key performance indicators such as effective Cost per click (eCPC), and effective Cost per action (eCPA). DSPs creates a unique opportunity for advertisers to truly control and maximise the impact of their ads.
Features of DSP
You control every aspect of your campaign. You can make changes as you wish to the campaign targeting.
We enable the advertisers and brand builders to precisely target the audience, across a wide range of devices.
We integrated with multiple supply sources like exchanges, app developers, websites and ad network.
Indulge your audience with multiple ad formats such as Banner, Native, Rich Media and Video.
We have extensive reporting and analytics options to get detailed insight about a campaign
Rule-based Optimisation enables your campaigns to self-optimize effectively, according to your predetermined rules. This ensures that your campaigns are systematically run and the money is spent only on the traffic that converts.
The Bidsopt DSP provides extensive targeting across multiple RTB exchanges and direct publishers. Using machine learning predictive algorithms and Big Data analysis, Bidsopt DSP identifies and targets high quality mobile users your searching for, in real-time.
Gain programmatic access to leading mobile exchanges, including Mopub, Rubicon, Mobfox, Pubnative, Pubmatic, Oath etc. Deliver highly targeted campaigns, to a broad audience with pinpoint accuracy, and engage them with the most relevant campaigns.
Choose your desired pricing model from options including CPM and CPC. There’s no need to risk paying for unqualified impressions. Instead pay only for the high quality clicks you received. Our Bidder allows to bid on CPC while the bidder predict the CTR and Bids on CPM on the Exchanges.
The Bidsopt DSP automatically optimizes your mobile campaigns based on multiple data points from historical analysis, real-time information, and predicted campaign outcomes.
We have an extensive targeting option to get your campaign running
Choose country and city, latitude-longitude or target the user with specific IP list.
Choose the brand and model among your device
Android, iOS, Windows etc for OS and Chrome, Safari etc for Browser.
Select between all IAB standard Category.
Run your campaign on specific hours of a day or week
Target your campaign for specific Mobile Carrier or between Wifi or Carrier Traffic.
Blacklist or Whitelist a Site or Apps from Any Exchanges.
Decide how many times you want to show the ads to a unique user.
Target your audience with their age and gender
Target specific set of audience based on your data or data derived from third party data sources.
Retargeting provides additional points of contact with your product and more largely your brand, increasing the likelihood that those people who know you will convert.
Integrated data segments and optimisation
Our partnership with leading DMPs gives advertisers and agencies a seamless access to multiple data dimensions and this leads to effective targeting, analysis and insights.
Demographic Audience Targeting
Time of Scheduling
Enforcing marketing accountability
Bidsopt is committed to providing the best quality and truly satisfying experience to both advertisers and publishers. We work with thoroughly vetted Mobile Measurement Partners (MMPs) and high-quality Ad Scanning tools.
Our Programmatic Expertise
Being able to understand what works best for each campaign, we at Bidsopt work closely with brands and agencies to deliver high impact ads across the devices. Real-time performance reports can help you understand how your audience is engaging with your brand through their devices.
Daily Ad Request
Traffic from major exchanges
Choose the right ad format
From the most engaging video, native , rich media and banner ads
Rich Media Ads
Rich media ads are no stranger to digital advertising today. There are many innovative ways for you to impress your audience, make them remember you and compel to be your loyal brand advocates. We support ad formats such as Interactive Banners, Interstitial Banners, Expanding Banners etc.
Mobile native advertising is a format of advertising that takes advantage of the form and function of the surrounding user experiences, all of which are indigenous to the wide variety of mobile devices.
Video ads are simple in their concept yet complex in their execution. Video ads that play while either a user opens or interacts with a mobile application.
A pop-up is a graphical user interface display area, usually a small window, that suddenly appears in the foreground of the visual interface.